A.T. Kearney recently released their 2019 Annual FDI Confidence Index. This wide-ranging survey of company executives worldwide gives a good indication of how companies and their leaders feel about investing in markets around the world. One of the most striking outcomes of the study, as acknowledged by the authors, is […]
The concept of resilience has long been understood in a human context as an ability to bounce back; to withstand and adapt to changing conditions.
In a scientific context, resilience refers to elasticity or the capacity to spring back into shape following the […]
Business and communication expert Seth Godin is not alone when he says, “Marketing is no longer about the stuff you make, but about the stories that you tell.” The idea that marketing through storytelling offers the best opportunity for a brand to stand out from the crowd […]