About Steven Jast

Steve founded ROI Research on Investment in February 2003. As President of ROI, Steve led the growth of the company from a two-person start-up to a Profit Magazine “Hot 50” company, ranking as Canada’s 26th fastest growing company in 2007. In 2008, he was recognized as a Finalist in the Ernst & Young International Entrepreneur of the Year Competition. He has become a thought leader on best practices related to investment prospecting, business retention and expansion, as well as advanced lead nurturing and engagement techniques.

8 Key Insights on FDI from Global CEOs
an Analysis of the 2019 A.T. Kearney FDI Confidence Index

By |June 19th, 2019|Categories: Business, Data Visualisation|

A.T. Kearney recently released their 2019 Annual FDI Confidence Index. This wide-ranging survey of company executives worldwide gives a good indication of how companies and their leaders feel about investing in markets around the world. One of the most striking outcomes of the study, as acknowledged by the authors, is the seeming mixed messages throughout. […]

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an Analysis of the 2019 A.T. Kearney FDI Confidence Index

Resilience in Economic Development

By |April 30th, 2019|Categories: Business|

The concept of resilience has long been understood in a human context as an ability to bounce back; to withstand and adapt to changing conditions. 

In a scientific context, resilience refers to elasticity or the capacity to spring back into shape following the application of external forces. The […]

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The Power of Storytelling for Investment Attraction

By |April 11th, 2019|Categories: Business|

Business and communication expert Seth Godin is not alone when he says, “Marketing is no longer about the stuff you make, but about the stories that you tell.” The idea that marketing through storytelling offers the best opportunity for a brand to stand out from the crowd is not new. Increasingly, storytelling […]