Lead Generation Services for B2B

We offer lead generation programs for some of the world’s leading corporations.

Banks, financial services firms, technology firms and services providers use our expertise to identify and connect with companies in high-growth mode and primed for expansion. If a company is expanding, we know about it. If you’re looking to do business with a company that’s expanding, you should know about us.

By leveraging our data, technology and talented people, we remove luck from your lead generation process and make it a science so you get intelligent leads you can build on.

What Makes Us Different

Research Team

We are not telemarketers, and we are not robots. We are physicists, math nerds, marketers, economic developers, sales experts and business people. Our research associates are university graduates, certified in investment prospecting and are experts in engaging with c-level executives to discuss their growth initiatives and investment priorities.

We’re here to be your partner. To take the pressure off so you can focus on what matters: your next business win.

Intelligent Leads

You want qualified leads that stand a real chance of becoming clients.  We help you move from a long list of potential companies to a short list o highly viable, qualified leads: companies that are expanding; companies that are a good fit for your organization; companies that don’t yet know how much they need your services – together, we can show them.

We call this intelligent leads.

Economic Development Background

Our roots are in economic development. For the past 15 years we’ve fine tuned our ability to identify companies in high-growth mode and primed for expansion. They are the ones looking for new capital to use for acquisition of resources and planning for future increased cash flow needs. They are more likely to use new technology, and they are keen to investigate the feasibility of outsourcing as a means of keeping capital investment as low as possible. They plan for the specific human resource needs of their growing business.

In short, they need more of everything: space, supplies, technology, talent, support, professional services, and more. ROI knows who they are, and what they need. More than that we know how to connect you, so that you become their trusted advisor.

Track Record

ROI Research on Investment offers a world-class approach to multi-platform lead generation and investment prospecting strategies. We have worked with over 350 economic development organizations and B2B companies worldwide. Our programs regularly deliver multiple against deployment costs, and our results-driven approach delivers exceptional value to our clients in the form of significantly enhanced business development success.

What We Offer

Market Intelligence
& Targeting Strategy

You need a keen understanding of both your current and potential markets. We offer intelligence about your target markets, potential clients, acquisition targets and competitors. We make sure you know everything there is to know about your obvious targets, as well as you may not have on your radar, and we know how to target them all. Our market intelligence is tailor-made to your needs.

Lead Generation

We connect our clients with executives at companies that are growing and expanding, to discuss their growth initiatives and investment priorities. Our leads aim  to get you face-to-face with your target, because nothing is more valuable than meeting in person.

Demand Generation
Consulting & Training

We offer one of the most comprehensive tried-and-tested suites of business development and lead generation training courses and seminars. We have the expertise to develop high impact demand generation plans that will deliver results for your organization. It’s just that simple.

Success stories

Connected Aon with C-suite executives from Fortune 500 companies

“’I can’t express how thankful we are for the excellent service you’ve provided since day one. On many occasions, ROI has gone above and beyond to create a true partnership between our two organizations.”

Réjean Tremblay
Chief Commercial Officer Canada & Market Director East

Generated highly qualified business intelligence on high growth firms for SAP

“From a SAP Marketing standpoint, you hit it out of the park! On a personal note, it truly is a pleasure working with you. Your level of professionalism, communication and dedication is commendable. I look forward to working with you and the ROI team on future market research studies.’’

Carolyn Horiel
Campaign Manager – Cloud Channel Marketing

Created high value opportunities for Cisco to engage with companies while they plan their corporate expansion

“I thought you guys did a great job at validating “real” opportunities that resulted in viable pipeline opportunities for us. Your team went above and beyond the lead generation program by providing useable business intelligence on our addressable market, including a pipeline of companies that could represent future opportunities for Cisco.’’

Nicolas Ponton
Regional Manager

Increased GE Capital’s coverage of previously untapped markets

“Thank you for the great lead: the company may be looking to purchase $350M in new equipment from us. The industry is changing to their advantage and there is a lot of work coming down the pipeline. Good Job!”

Simon Richard
Director of Marketing

Connected Keurig to companies with growing workforces in need of coffee

“ROI is among the best B2B specialists with whom I had the opportunity to work with during my more than 15 years of B2B marketing. They have a profound understanding of the issues related to the sometimes complex dynamics of brand development with consumers via a network of authorized distributors.’’

Martin Rivard
Director Marketing – Away from Home

Organized top quality meetings for Dun & Bradstreet resulting in qualified leads

Our overall satisfaction with ROI’s work is 10/10. I would definitely work with ROI in the future. Please continue the positive customer experience.’’’

Nando Duarte
Assistant Vice-President, Sales

Leveraged international lead generation expertise to target tier 1 manufacturing multinationals

“We have engaged ROI for research and meeting setting services for 3 years now and we could not be more pleased with the results. We have developed an excellent pipeline and their approach has accelerated our ability to get to the right targets in an efficient manner. We hope to continue and perhaps expand the relationship on a global basis.’’

Bob Newsome
Director of Client Services

Revamped Gaz Métro’s go-to-market strategy with their business partners

“Beyond the increase in the sales results, we’ve also seen many additional benefits in other areas of our business. These unexpected efficiencies were a lovely surprise!’’

Brigitte Samson
Director, Residential Sales and Business Partners

Connected Parker Poe with European companies planning an expansion into the U.S.

‘’ROI provides superior account management services and delivers expansion investment leads in the amount and quality that we expect. Furthermore, integrity and confidentiality are critical and we know that ROI will continue to protect the information we gather from the lead generation activities performed.‘’

Sam C. Moses

Smart & talented People


We are not telemarketers, and we are not robots. We are physicists, math nerds, marketers, economic developers, sales experts and business people. We are your partners in success.

Our research associates are university graduates, certified in investment prospecting. They know how to engage with c-level executives to discuss growth initiatives and investment priorities.

Let’s talk

About how our intelligent leads can be at the foundation of your next success.

+1 866 625 5136

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Insights from ROI

Review some of our most recent thought leadership.