Business

The concept of resilience has long been understood in a human context as an ability to bounce back; to withstand and adapt to changing conditions.  In a scientific context, resilience refers to elasticity or the capacity to spring back into shape following the application of external forces. The idea of being able to withstand and [...]

Business and communication expert Seth Godin is not alone when he says, “Marketing is no longer about the stuff you make, but about the stories that you tell.” The idea that marketing through storytelling offers the best opportunity for a brand to stand out from the crowd is not new. Increasingly, storytelling is becoming an [...]