Meet The Team

ROI Research on Investment’s team of over 60 professionals comes from a range of industries: from economic development, investment prospecting, competitive intelligence, lead automation, and multi-platform marketing to business intelligence, business development, sales and market research. We represent a variety of backgrounds, cultures, and combined, we speak 25 languages. All this matters because offering intelligent leads requires intelligent minds. Minds that are capable of understanding the impact of shifting global trends, of taking into account the unspoken constraints of a given culture, and of analyzing how all of the above fits into your economic development objectives. We are your partners, and we are dedicated to your success.


Steven Jast


Steven Jast has over 20 years’ experience in all aspects of economic development. He began his career at boutique advisory firm CAI Corporate Affairs International, where he specialized in site selection analysis, jurisdictional marketing, and industrial clustering.

He was appointed Executive Vice President at CAI in 2001, and oversaw the creation of CAI’s ROI Research on Investment company, which he then spun off into an independent company, of which he is now president. Since then, ROI has grown from a staff of two, to an international company of 60 professionals, with offices in four countries.

Steve is a thought leader in the field of modern economic development and investment attraction, and has been published in the prestigious fDi magazine, he’s a regular speaker at international conferences and provides training and coaching to economic development leaders around the world.

Conor Barry

Chief Financial Officer

Conor is a graduate of University College Cork, Ireland (BA) and holds an MBA from INSEAD. He began his career as a Credit Analyst for NatWest Markets in New York, where he was an analyst for corporate finance proposals specializing in project finance.

Upon completion of his MBA in 1994, Conor was recruited as a Senior Advisor to the Minister for Defense and Marine in the Irish government, responsible for implementing the government’s political program at the domestic and European levels.

Upon re-entering the private sector in 1998, Conor became Director of Innomedia, a Montreal-based research firm focused on consumer research.

Conor joined ROI in 2009 as a partner and Chief Financial Officer.

Simon Leroux

Executive Vice President

Simon is a graduate of L’École des Hautes Études Commerciales (HEC Montreal) and Queen’s University. He began his career with Bell Canada Enterprises (BCE), where he held senior executive positions in business strategy, sales and marketing.

As part of a special BCE taskforce with McKinsey & Company, Simon developed a predictive model, based on an algorithm that offered advanced segmentation and targeting strategy.  He was awarded BCE’s Ovation Award, the highest distinction at the company.

In 2009, he joined ROI as a partner and was key in developing ROI’s B2B lead generation practice as well as overseeing the company’s global sales and operations strategy and execution. A marketing and lead generation expert, Simon is also a certified trainer. He provides strategic guidance to ROI’s clients in an effort to maximize their business development efforts.

Ryan Frankel

Managing Director

Ryan holds an MBA from Yale University’s School of Management. After beginning his career in the pulp and paper industry for Abitibi Price, he spent the next decade working for the telecommunications industry, where he held various executive positions in marketing and customer services at Bell Canada and Videotron.

An expert in marketing and demand generation in the fields of economic development and business development, Ryan is recognized as an inspiring and passionate leader with extensive experience managing marketing, customer services and multidisciplinary teams.

Ryan joined ROI in 2013 as a partner and Vice President of operations.  His accountabilities include team, client and contract management. Ryan also oversees quality control and ensures deadlines are respected with each client engagement. Under Ryan’s leadership, ROI implemented a unique five step quality process, including a modern economic development certification program which is now mandatory for every ROI team member.

Paul Brogan

Vice President, Client Services

Paul Brogan achieved his BA in International Business and Languages from the Dublin Institute of Technology in 2004. He moved to Vienna, Austria where he worked for LKW Walter, a pan-European transport and logistics firm. In 2006 Paul moved to Chicago where he worked in business development and sales operations at Careerbuilder LLC.

Paul joined the ROI team in 2009 as a Research Analyst, carrying out targeted outreach and identifying leads for ROI’s clients. He was quickly promoted to the position of Team Leader where he managed a portfolio of economic development and private sector clients and a team of Associates. Most recently, Paul has been appointed Vice President, Client Services. He is responsible for leading the ROI research team, including its Directors of Client Services, and managing overall client success.

Paul has directly managed over 200 lead generation campaigns on behalf of clients in North America, Europe, and Asia-Pacific.

Nadine Jeserich, Ph.D.

Vice President, Analytics

Nadine received her Ph.D. in Economics from George Mason University in Fairfax, Virginia and her Masters in Economics and Business Administration from the University of Maastricht in the Netherlands. Since 2006 and until recently, she has been the Principal Economist at Growth Economics Inc.

There, she developed an innovative annual State Benchmarking Methodology for all 50 U.S. states, which  has directly influenced government policies in Kansas and Michigan. Throughout her career she has completed multiple growth cluster analyses. She also developed unique entrepreneurship and business dynamism indicators to track high-growth businesses.

Dr. Jeserich joined the ROI team in early 2016, as Vice President of Analytics focusing primarily on her areas of expertise, including cluster analysis and prioritization, emerging cluster identification, value chain gaps and applying models to identify growth signals related to emerging companies and targeted industries.

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