Digital Marketing Manager

**Applicants must reside in Canada or the USA. This is a remote position with working hours from 8:30-5:00 EST.**

ROI Research on Investment was established in 2003 in Montreal, Canada, as an international market research firm specialized in lead generation and qualification for economic development and business communities worldwide. We are committed to accelerating the growth of communities and businesses through our proven and quality lead generation services. Our unique, results-driven approach has enabled us to deliver exceptional value to our clients in terms of real investments and new job creation for our economic development and government clients, and increased sales for our corporate clients. We were recognized by Profit Magazine as one of Canada’s HOT 50 emerging companies and our President, Steven Jast, was an Ernst & Young Entrepreneur of the Year Finalist in 2019.

OVERVIEW:

As our Digital Marketing Manager at ROI Research on Investment, you are responsible for the planning, management, and execution of a full-stack digital marketing strategy, from ROI’s own marketing needs as well as our clients’. This includes inbound marketing funnels, PPC/SEM, SEO, email marketing, social media marketing and marketing materials. You will report directly to the CEO and Managing Director.

RESPONSIBILITIES:

  • Create, manage, set up, and optimize Google Ads and Linkedin Ads campaigns
  • Executing A/B tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • Manage and maintain daily/monthly PPC spends for multiple clients to ensure each campaign meets the desired performance metrics
  • Develop an email marketing strategy, manage mailing lists and email blasts
  • Optimize copy for diverse marketing materials (ads, social posts, landing pages, brochures)
  • Manage freelancers and give clear guidance on building creatives (eBooks, infographics, PPT webinar presentations, brochures)
  • Collaborate with the marketing team at Gazelle.ai, our sister company, on co-branded online programs
  • Be the liaison between Sales and Marketing 
  • Report on key performance indicators 
  • Communicate, collaborate, and share results with clients during weekly meetings

EXPERIENCE AND EDUCATION:

  • 3+ years of digital marketing experience in B2B
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Experienced in setting up and managing SEM campaigns across multiple platforms
  • Practical experience on a variety of marketing stacks such as PPC platforms (Linkedin Ads, Google Ads), SEO, Google Analytics, Unbounce, Hubspot, Salesforce, and WordPress. Basic HTML/CSS is an asset.
  • Strong analytical skills and experience generating SEM reports
  • Excellent English communication skills, both written and verbal
  • Certified in Google Adwords, Hubspot Marketing Software certification is an asset (or similar marketing automation tool)
  • Bachelor in Marketing, Business or related field

PERSONAL ATTRIBUTES:

  • Excellent organizational and time management skills
  • Creative, innovative, and resourceful
  • Ability to work well alone (self-starter) and as part of a team (team player)
  • Ability to operate under pressure and meet deadlines
  • Easily adapts to change and manages multiple tasks

HOW TO APPLY:

Please fill out this form to send your application.