Director, Client Services

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OVERVIEW:

Reporting to the Vice President Client Services, the Director, Client Services will design, implement and manage customized lead generation campaigns for clients. The ideal candidate has a B2B sales and marketing background, extensive experience designing lead generation campaigns, excellent project management skills, proven abilities in leading teams and in delivering excellence in client service.

RESPONSIBLITIES:

  • Design, execute and manage multi-channel, customized marketing programs for clients in the public and private sectors.
  • Leverage multiple marketing mediums such as tele prospecting, targeted e-mail, InMail and other social media to optimize results.
  • Manage multiple client relationships and expectations while delivering high impact demand generation solutions in a fast-paced, fun, and challenging environment.
  • Develop an understanding of key trends in our clients’ markets and technical proficiency on their products or services, if applicable.
  • Produce effective conversation strategies (call scripts) to drive conversion rates.
  • Manage program performance, produce diagnostics and implement corrective measures to improve results, when required.
  • Manage a team of Economic Development Associates to ensure high-level of program readiness, maximizing the volume of high quality leads and insightful business intelligence.
  • Support the progress, development, and engagement of team members through transparent communication and effective leadership
  • Partner with the Director, Business Intelligence by clearly defining target market requirements to produce high-quality prospect lists for each program.
  • Partner with the sales team in developing strong client relationships, fostering loyalty and identifying sales opportunities on an ongoing basis.
  • Execute primary and secondary market research using best-practice methodologies to generate high-quality business opportunities
  • Maximize business intelligence gathering and ensure accurate entry into research database for all customer contact

EXPERIENCE AND EDUCATION:

  • Work experience in the following areas is desirable:
    • Lead generation and design & implementation of marketing campaigns
    • Team Management, Account Management, Project Management or project planning
    • Social media marketing
    • Marketing Agency and/or Ad Agency
    • Market Research, data gathering & analysis
    • Sales
  • Understanding and use of statistical data validation and methodologies is helpful
  • Background or strong interest in demand generation and/or economic development
  • Post-graduate degree in Marketing, International Business, or similar is preferred
  • Minimum 5 years of experience in market research, competitive intelligence, data gathering / analysis and project planning
  • Minimum 3 years of experience successfully managing a team of people

  CORE COMPETENCIES:

  • Fluency in English & French (additional languages an asset)
  • In-depth economic development knowledge and expertise
  • Strong project management skills and a demonstrated ability to deliver within boundaries of contract obligations
  • Strategic thinker and creative problem solver
  • Demonstrates strong listening skills, decision making acumen and problem-solving ability
  • Takes accountability, demonstrates personal integrity & honesty
  • Self-motivated, highly-energetic and works well in both an independent setting and a team environment
  • Impeccable oral and written communication skills as well as the ability to comfortably converse with both clients and Senior Level Executives
  • Ability to multi-task and perform well in high-pressure environments
  • Commitment to quality and excellence in client service
  • Proficiency in standard office programs (Excel, PowerPoint, Word etc.)
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