Project Description


ROI Research On Investment invites you to discover the “PORTRAIT OF AMERICAN STARTUP ACTIVITY IN 2015″ through a series of three infographics at the NATIONAL, STATE and CITY LEVEL, all based on the Kauffman Index: Start-up activity 2015. In this first infographic, we will present the NATIONAL TRENDS OF AMERICAN STARTUP ACTIVITY. The start-up activity index is a measurement of entrepreneurship in the United States. According to the Kauffman Foundation, “the index captures all types of business activity and is based on nationally representative sample sizes of more than a half million observations each year or administrative data covering the universe of employer business entities.” “The three component measures of the Startup Activity Index are:

  • The Rate of New Entrepreneurs: The percentage of adults becoming entrepreneurs in a given month.
  • The Opportunity Share of New Entrepreneurs: The percentage of new entrepreneurs driven primarily by “opportunity” vs. “necessity.”
  • The Start-up Density: The number of new employer businesses normalized by population.”

Discover the key information about the national new business creation activity in the U.S. below:



Steven JastSteven Jast led the growth of ROI Research On Investment from a staff of 2 to an international company with offices in 4 countries and a staff of over 60. To date, ROI Research On Investment has worked with over 300 clients from around the world. As president of ROI Research On Investment, Steven was a Finalist in the Ernst & Young International Entrepreneur of the Year Competition in 2008 and led ROI Research On Investment to its status as a Profit Hot 50 company. Steven has been published in numerous business publications, serves on several Boards and has been key note speaker at a variety of business and investment gatherings.


Interested in ROI Research on Investment?

We help Economic Development Professionals fuel the growth of their regions by connecting them to the world’s fastest growing and expanding companies. GET STARTED, request an appointment below:

Let’s talk

About how our intelligent leads can be at the foundation of your next investment success.

+1 866 800 0004

Get in touch today

Tell us more about your region and project.

Get in touch

Lead Generation Buyer’s Guide

Sign up for our lead generation buyer’s guide.

Download it now

Newsletter Sign-Up

Receive our exclusive Modern Economic Development Newsletter including white papers, infographics and articles about hot topics on economic development, FDI and industry trends.